My music magazine mainly targets the teenage audience within the age rage of 14 and 28, both male and female who enjoy listening to indie/alternative music. I tried to represent this social group through a number of ways including what my model wore, the props used and the angle of the photo and the pose of the model.
I dressed my model in a simple black top with black skinny jeans, a black unzipped jumper and a baggy jean jacket. This look shows that she comes from a middle class background as most artist who dress simple are quite well off but would rather dress simple to express their alter egos or to connect to those they feel would listen to their music more if they don't show off how wealthy they are. The simplicity of the outfit is similar to other musicians whose music fits into this genre such as Lykkie Li, The Drums and Mikill Pane. Her outfit also gives out a sense of being shy and laid back which usually ties in with the indie/alternative genre. Her make-up however adds a bit of masculinity, the dark lips and eye make-up shows that even though she is a bit laid back she can still be a bit edgy and serious, therefore making the audience think that her music also has been influenced by the rock genre. Indie music has derived from rock and pop and it can sometimes be confused with soft rock, some listeners of soft rock can also relate to indie bands such as the Arctic Monkeys who are considered both a rock and an indie band. Her outfit can also be associated with the 'hipster' sense of style and you'd be likely to see some one dressed like her walking around Brick Lane and Shoreditch which is considered to be an indie area because it's full of vintage stores, art galleries and cheap pubs and night clubs.
The crazy 'I'm not bothered to look after my hair' look is another way in which my target audience can relate to the magazine as the black musicians who are indie/alternative singers usually have quirky hairstyles that look untamed just like my models hair.
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