As I have stated in question two, the target audience for the magazine would be teenagers aged between 14 and 28. I came to this decision after doing my audience research which is up on the blog. Also through extra research I've found that the main age group that consumes magazines similar to mine are young adults who still enjoy going to gigs and haven't hit 'mid-life' crisis.
I decided to target this audience because they are more likely to buy my magazine because they are kept informed with what some of their favourite artists/bands are up to through reading our interviews or reviews. The magazine will also be looking at culture issues such as new night clubs, new fashion trends and the latest that is going on. It's usually people in the age range that I'm targeting that are interested in this type of news. In terms of social groups the indie/alternative group would be my most targeted audience as they will have better understanding of what is being discussed through out the magazine as well as wanting to know what gigs and events will be going on.
In recent years ethnicity in the indie/alternative culture has become more diverse so it will be enjoyed by people from different backgrounds, however in terms of social class people that fall under the middle class umbrella would be able to afford my magazine on a monthly basis but this doesn't mean that working class people will not be able to buy one or two issues of the magazine if they really enjoy it. That might be the only limitation when it comes to my targeted audience.
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