Having researched a number of publishing institutions I was able to narrow down my decision on who I think would be best to publish my magazine. My first preference was ipc media. This is because they seem to be the most experienced in publishing magazines similar to mine such as NME. But having thought about it properly they wouldn't benefit anything for having my magazine as they already have something that fits into that genre. I then looked at Condé Nast; they focus mainly on fashion and culture magazines. I thought this would fit in well with my magazine as it's been heavily influenced by culture magazines. But because my magazine is a music magazine it would benefit the publishing company allowing them to expand their audience and increase their own publicity through advertising my magazine.
These are some of the magazines the institute publish and distribute. As well as having Codé Nast publish my magazine I would also make it an app seeing as technology has improved over the years and people can now download all types of apps from games to books. This would broaden our target audience internationally as well as nationally, for this we could use Apple as our app/online distributing site as they do get a lot of hits on their site and it's the main source of all downloads of any form.
In terms of circulation I would target music stores such as HMV, Indie stores such as Beyond Retro in Brick Lane, Book stores, grocery stores and convenience stores. This would mean that people will see it on the magazine shelves everywhere they go and this way they would be able to remember my masthead and eventually read/buy the magazine.
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